Association of Fundraising Professionals
Central South Carolina Chapter

April Luncheon Meeting: Donor Retention

  • 09 Apr 2015
  • 11:30 AM - 1:00 PM
  • 11:30 - 1:00 PM 300 Senate at Senate’s End, 300 Senate Street, Columbia, SC, 29201


Registration is closed

April 9th Luncheon Meeting

11:30 - 1:00 PM


300 Senate at Senate’s End

300 Senate Street

Columbia, SC 29201

Phone: 803-748-8909

Donor Retention: Current Rates are Plummeting! What Can Every Fundraiser Do to Reverse the Trend


Session Description: This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising. We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two worldrenowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a oneperson shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!


Learning Outcomes:

  • Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
  • Understand how to calculate your donor retention rate
  • Learn new donor communications techniques in order to improve donor loyalty and retention

About Our Speaker: Chris Painchaud has been helping nonprofits increase efficiency and raise more money for over 13 years, both in his professional career and as a personal fundraiser. And he has worked in the nonprofit sector for his entire 30 year career. His experience ranges from managing small & midsize nonprofits (both c3 and c6) to personal fundraising, volunteering and board leadership for nonprofits in his community. Chris is currently a Regional Sales Account Executive at Bloomerang. With Bloomerang, he is helping to revolutionize how databases are used in the charity world and bringing focus on donor retention.


Prior to Bloomerang, Chris spent seven years at eTapestry, where he worked on the ground floor of the then fledgling business, and eventually led the launch of the company’s first “vertical market” specialization efforts, where he led the healthcare team. Before that, he was an executive with several trade associations in Indiana and in Ohio. Chris serves on the Board of Directors of Safe Families of Indiana; is a youth mentor with Shepherd Community in Indianapolis, and is a perennial top fundraiser for the Indiana Chapter of the American Diabetes Association. Chris holds a Bachelor of Arts degree in Journalism & Communications from Ohio State University.


COST: AFP & SCANPO Members $20; Guests $25


Association of Fundraising Professionals | SC Chapter © 2016
Attention: Lowndes Macdonald

P.O. Box 1125

Columbia, SC 29202
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