Association of Fundraising Professionals
Central South Carolina Chapter

Your Hidden Gold: Cultivating Mid-Level Donors

  • 08 Nov 2018
  • 11:30 AM - 1:00 PM
  • 11:30 - 1:00 PM Senate’s End, 300 Senate Street, Columbia, SC, 29201


Registration is closed

Fundraising sustainability is critical today. Successful nonprofits know they must continue to “fill the funnel” with new donors while also working hard to retain existing donors. Many fundraising shops focus time and energy in low-level and major gift programs, but often neglect what is perhaps the strongest segment – the mid-level donors.

Mid-level donors are proven to be those with the highest lifetime value for your organization. They are your hidden gold! So, who are these donors and how do you cultivate these relationships? In this interactive session, Jim Bush will help you understand the profile of this critical donor segment, identify the incremental opportunity these donors can provide, and provide you with proven strategies to retain and grow these relationships.

About the speaker - 

Jim Bush has been a development professional and fundraising consultant for more than 28 years. Recognized as an expert in his field, he’s helped small and large nonprofits alike raise more than $125 million through major and capitals campaigns, annual fund programs, and planned giving campaigns. 

Prior to joining the Winker Group, Jim held senior-level fundraising positions with Elon University, the YMCA of the USA, and the SPCA. He also served as a fundraising consultant at Blackbaud, the world’s largest fundraising software provider. Here, Jim developed comprehensive fundraising programs for nationally-known organizations including World Vision, Jazz at Lincoln Center, the American Red Cross, and the YMCA. 

As the Winkler Group’s Vice President of Client Relationships, Jim manages the delivery of all of the firm’s campaign planning studies and comprehensive campaigns. 

Jim is a noted lecturer, trainer, and teacher. He has presented at more than fifty national and international fundraising conferences; he has been named the top speaker at six national and international conferences. His articles on fundraising have been published in leading nonprofit journals. He has served on the national fundraising faculty for the YMCA and currently serves on the faculty of the Nonprofit Leadership Institute. Jim is an active member in the Lowcountry Chapter of Association of Fundraising Professionals. 

Mr. Bush holds a bachelor’s degree in political science and public administration from Elon University.

Association of Fundraising Professionals | SC Chapter © 2016
Attention: Lowndes Macdonald

P.O. Box 1125

Columbia, SC 29202
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