Association of Fundraising Professionals
Central South Carolina Chapter

TogetherSC Pre-Summit Workshops Sponsored by Central SC AFP

  • 04 Mar 2020
  • 2 sessions
  • 04 Mar 2020, 9:00 AM 12:00 PM (EST)
  • 04 Mar 2020, 2:00 PM 5:00 PM (EST)
  • The Marriott Downtown Columbia - Capital Ballroom 1&2

The Four Pillars of Donor Relations

Lynne Wester’s first book, The Four Pillars of Donor Relations, addressed the fundamentals of building a best-in-class donor relations shop. In this session, Lynne focuses specifically on the four pillars of donor communications: Gratitude, Impact, Persuasion, and Information. How do you write communications that donors want to read? Who is your audience and what are you trying to convey? Don’t try to be all things to all people, but target your message to ensure it resonates with your intended demographic.

Session 1: 9:00 am - 12:00 pm

Use Code AFPWorkshops for special price of $50

Register Here

Building the Donor Pipeline

We celebrate the mega-donor and the consecutive donor, but are we paying enough attention to our mid-level donors? The donor pyramid has been replaced by the hourglass or sombrero as the number of major (what do you call these? Major? Leadership? Four to low five-figure) gift donors shrink. To build the donor pipeline we need to address the roadblocks to mid-level giving and implement an evidence-based strategy for success. 

Session 2: 2:00 pm - 5:00 PM

Use Code AFPWorkshops for special price of $50

Register Here

The Marriott Downtown Columbia

1200 Hampton Street
Columbia, South Carolina, USA, 29201
Capital Ballroom 1&2

Association of Fundraising Professionals | SC Chapter © 2016
Attention: Lowndes Macdonald

P.O. Box 1125

Columbia, SC 29202
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